Furniture & Homeware market in Switzerland

The Swiss Furniture & Homeware eCommerce market is predicted to reach US$1,324.6 million by 2024 and accounts for 9.3% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.7%, resulting in a projected market volume of US$1,533.0 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Furniture market in Switzerland

The Swiss Furniture eCommerce market is predicted to reach US$708.5 million by 2024 and accounts for 53.5% of the Furniture & Homeware eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.6%, resulting in a projected market volume of US$816.8 million by 2028. The Furniture eCommerce market is a sub-market of the Furniture & Homeware market. Further categories within the Furniture & Homeware market are: Homeware.

eCommerce revenue development in the Furniture market in Switzerland

in million US$

eCommerce revenue growth in the Furniture market in Switzerland

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.4 53.5 7.1 25.9 78.6 54.4 33.3 45.1

Online share

eCommerce online share of the total Furniture market in Switzerland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swiss Furniture retail market, the online share is 32.3% and will increase by an average of 7.2% to 42.7% by 2028.

eCommerce online share of the total Furniture market in Switzerland

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 28.8% 8.7% 45.3% 54.7% 37.8% 52.5% 24.8% 71.0%

Top stores

Top five Furniture online stores in Switzerland by net sales 2023

With sales in the Swiss Furniture market, ikea.com generated a revenue of US$126.6 million in 2023, which means it is the leading online store in this market. The Furniture ranking of Switzerland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Furniture market in Switzerland in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Furniture market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture The category Furniture includes the online trade of kitchen furniture, bathroom furniture, livingroom furniture, and more. Online stores dedicated to the sale of unmovable objects (e.g. sinks, bath tubs, faucets) and furniture assembly services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Kitchen furniture
  • Bathroom furniture
  • Livingroom furniture
  • Bedroom furniture
  • Dining room furniture
  • Home office furniture
  • Outdoor furniture

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Furniture assembly services