Furniture & Homeware market in Switzerland
The Swiss Furniture & Homeware eCommerce market is predicted to reach US$1,544.9 million by 2024 and accounts for 9.2% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.4%, resulting in a projected market volume of US$1,762.7 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Monthly revenues
Monthly eCommerce revenues in the Swiss Furniture & Homeware market
The monthly eCommerce revenue of the Swiss Furniture & Homeware market was US$151 million in October 2024. This refers to a growth of 25.3% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 11.0% of the total 2023 revenue of the Swiss Furniture & Homeware market and the lowest in February 2024 with 6.9% of the total 2024 revenue.
Revenue Last Month
US$150.5m
The eCommerce revenue grew by 25.3% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 26.5 | 18.6 | 48.8 | 41.1 | 27.6 | 83.8 | 84.7 | 40.6 | 70.7 | 33.3 | 84.2 | 20.2 |
Market development
eCommerce revenue development in the Furniture & Homeware market in Switzerland
The Swiss Furniture & Homeware eCommerce market is predicted to reach US$1,544.9 million by 2024 and accounts for 9.2% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.4%, resulting in a projected market volume of US$1,762.7 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
eCommerce revenue development in the Furniture & Homeware market in Switzerland
eCommerce revenue growth in the Furniture & Homeware market in Switzerland
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 55.4 | 25.3 | 23.3 | 36.4 | 77.8 | 53.3 | 39.2 | 99.1 |
Top stores
Top five Furniture & Homeware online stores in Switzerland by net sales 2023
With sales in the Swiss Furniture & Homeware market, galaxus.ch generated a revenue of US$225.3 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Switzerland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Furniture & Homeware market in Switzerland in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Payment Methods
Top 5 offered payment methods in the Swiss Furniture & Homeware market
The Swiss Furniture & Homeware eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with Mastercard (Cards) covering the largest share with 96.9% of all online stores checked. Other offered payment methods in the Swiss Furniture & Homeware eCommerce market in 2023 are VISA (Cards) with 95.4%, PayPal (E-wallets) with 78.5%, and Bank transfer/cash in advance (Bank transfer) with 73.8%. With 44.6% Invoice (unknown) has already a significantly smaller coverage compared to Mastercard (Cards).
Top 5 offered payment methods in the Swiss Furniture & Homeware market
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Shop Software Solutions
Top 5 used shop software solutions in the Swiss Furniture & Homeware market
Although Magento holds a commanding lead with 21.1% of online stores using the shop software solution, the Swiss Furniture & Homeware eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Shopware, PrestaShop, SAP Commerce, and Mirakl, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Swiss Furniture & Homeware market
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Market definition
Definition of the Furniture & Homeware market
Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Furniture (e.g. tables, chairs, beds, cabinets)
- Homeware (e.g. lamps, tableware, carpets, blinds, decorations)
Out-of-scope
- Unmovable objects (e.g. sinks, bath tubs, faucets)
- Interior finishes (e.g. floorings, paints, wallpapers)
- Household appliances
- Consumer electronics
- Furniture assembly services
- Interior design services
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