Hobby & Leisure market in Switzerland

The Swiss Hobby & Leisure eCommerce market is predicted to reach US$2,496.0 million by 2024 and accounts for 14.9% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.5%, resulting in a projected market volume of US$2,758.7 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Sports Equipment, Media, Stationery, Crafts & Art Supplies, Toys, Pet Supplies, Bullion & Precious Metal, Musical Instruments, Smoking Supplies, Camping & Adventure, Other Hobby & Leisure, Erotic & Adult, and Flowers & Gifts.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swiss Hobby & Leisure retail market, the online share is 11.0% and will increase by an average of 5.9% to 13.9% by 2028.

With sales in the Swiss Hobby & Leisure market, galaxus.ch generated a revenue of US$174.1 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Switzerland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Swiss Hobby & Leisure eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 89.6% of all online stores checked. Other offered payment methods in the Swiss Hobby & Leisure eCommerce market in 2023 are Mastercard (Cards) with 88.7%, PayPal (E-wallets) with 60.4%, and Invoice (unknown) with 55.7%. With 54.7% Bank transfer/cash in advance (Bank transfer) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

Despite Schweizerische Post's dominant position with 40.0% of online stores opting for its services, the Swiss Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Die Post, DPD, DHL, and Quickpac, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Magento holds a commanding lead with 15.4% of online stores using the shop software solution, the Swiss Hobby & Leisure eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Shopware, Shopify, PrestaShop, and JTL-Shop, which collectively hold a significant share of the market.