Hobby & Leisure market in Switzerland
The Swiss Hobby & Leisure eCommerce market is predicted to reach US$2,108.4 million by 2023 and accounts for 15.4% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.9%, resulting in a projected market volume of US$2,550.4 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Musical Instruments market in Switzerland
The Swiss Musical Instruments eCommerce market is predicted to reach US$70.2 million by 2023 and accounts for 3.3% of the Hobby & Leisure eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.2%, resulting in a projected market volume of US$79.6 million by 2027. The Musical Instruments eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Musical Instruments market in Switzerland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Musical Instruments market in Switzerland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 59.8 | 99.8 | 37.1 | 24.2 | 52.5 | 7.2 | 56.5 | 91.7 |
| AOV (in US$) | 0.7 | 0.4 | 0.3 | 0.1 | 0.1 | 0.4 | 0.3 | 0.3 |
| CVR (in %) | 33.5 | 46.3 | 16.8 | 30.0 | 21.8 | 38.7 | 10.2 | 13.6 |
Top stores
Top five Musical Instruments online stores in Switzerland by net sales 2022
With sales in the Swiss Musical Instruments market, thomannmusic.ch generated a revenue of US$40.8 million in 2022, which means it is the leading online store in this market. The Musical Instruments ranking of Switzerland is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Musical Instruments market in Switzerland in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
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Filtered revenue / share
eCommerce net sales refer to the year 2022
|
Global revenue
eCommerce net sales refer to the year 2022
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Growth
eCommerce net sales growth refers to 2022/2021
| |
|---|---|---|---|
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US$900.0m
20.7% | US$8,300.0m | 8.3% | |
|
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
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US$470.0m
3.9% | US$1,190.0m | 33.6% | |
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US$430.0m
20.6% | US$2,122.0m | 18.0% | |
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US$370.0m
20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Musical Instruments market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Musical Instruments The category Musical Instruments covers the sale of guitars, keyboards and pianos, drums and percussions, and more. This category does not cover music software and technology, instrument maintenance and repair or music lessons and educational resources. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Guitars
- Keyboards and pianos
- Drums and percussions
- Wind instruments
- String instruments
- Electronic instruments
- DJ equipment
- Amplifiers and effects
Out-of-scope
- Music software and technology
- Instrument maintenance and repair
- Music lessons and educational resources
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