Electronics market in Switzerland

The Swiss Electronics eCommerce market is predicted to reach US$3,610.2 million by 2023 and accounts for 26.4% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.9%, resulting in a projected market volume of US$5,084.7 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Other Computing market in Switzerland

The Swiss Other Computing eCommerce market is predicted to reach US$49.7 million by 2023 and accounts for 8.8% of the Computing eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.7%, resulting in a projected market volume of US$66.9 million by 2027. The Other Computing eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Monitors, Notebooks & Laptops, and Tablets.

eCommerce revenue development in the Other Computing market in Switzerland

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Computing market in Switzerland

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 35.2 16.7 33.9 52.3 44.5 96.1 36.0 43.2
AOV (in US$) 31.7 27.2 74.6 50.8 29.5 94.2 12.0 2.4
CVR (in %) 35.2 16.7 33.9 52.3 44.5 96.1 36.0 43.2
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Other Computing market in Switzerland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swiss Other Computing retail market, the online share is 49.3% and will increase by an average of 1.7% to 52.7% by 2027.

eCommerce online share of the total Other Computing market in Switzerland

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 65.8% 42.5% 9.9% 20.7% 44.7% 64.8% 68.4% 82.9%

Market definition

Definition of the Other Computing market within the Electronics market

Market definition: Electronics > Consumer Electronics > Computing > Other Computing The category Other Computing includes the online trade of computer hardware components (e.g. graphic cards, sound cards, motherboards), data storage devices (e.g. HDD, SSD, memory sticks, memory cards), computer peripherals (e.g. keyboards, mice, webcams), and more. This category does not cover mobile contracts and tariffs, set-up and installation services or software. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Computer hardware components (e.g. graphic cards, sound cards, motherboards)
  • Data storage devices (e.g. HDD, SSD, Memory Sticks, Memory Cards)
  • Computer peripherals (e.g. keyboards, mice, webcams)
  • Networking equipment (e.g. routers, switches, network adapters)
  • Cables and adapters (e.g. ethernet cables, USB cables, CAT 6)
  • Computer, laptop and tablet accessoires (cases, charger, docking stations, screen protectors, stylus pens)

Out-of-scope

  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software
  • Computer security products