Electronics market in Switzerland

Market development

eCommerce revenue development in the Telecommunications market in Switzerland

The Swiss Telecommunications eCommerce market is predicted to reach US$1,099.3 million by 2024 and accounts for 38.3% of the Consumer Electronics eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.6%, resulting in a projected market volume of US$1,583.5 million by 2028. The Telecommunications eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, and TV & Video.

eCommerce revenue development in the Telecommunications market in Switzerland

in million US$

eCommerce revenue growth in the Telecommunications market in Switzerland

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)51.35.23.54.920.485.422.350.5

Online share

eCommerce online share of the total Telecommunications market in Switzerland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swiss Telecommunications retail market, the online share is 49.3% and will increase by an average of 0.5% to 50.2% by 2028.

eCommerce online share of the total Telecommunications market in Switzerland

in %
20202021202220232024202520262027
Online share (in %)88.7%50.1%93.5%65.5%46.0%34.3%79.2%20.3%

Market definition

Definition of the Telecommunications market within the Electronics market

Market definition: Electronics > Consumer Electronics > Telecommunications The category Telecommunications includes the online trade of smartphones and accessories (e.g. smartphone devices, refurbished and pre-owned phones, smartphone cases), smartwatches (e.g. smartwatch devices, wristbands and straps) and phones (e.g. landline phones, cordless phones). This category does not cover computer, TVs or cameras. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Smartphones and accessories (e.g. smartphone devices, refurbished and pre-owned phones, smartphone cases)
  • Smartwatches (e.g. smartwatch devices, wristbands and straps)
  • Phones (e.g. landline phones, cordless phones)

Out-of-scope

  • Computer
  • TVs
  • Cameras
  • Headphones
  • Loudspeakers
  • Printers
  • Game consoles