Toys, Hobby & DIY market in Switzerland
The Swiss Toys, Hobby & DIY eCommerce market is predicted to reach US$1,911.3 million by 2023 and accounts for 12.1% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.5%, resulting in a projected market volume of US$3,064.4 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Hobby & Stationery, DIY, Garden & Pets, Sports & Outdoor, and Toys & Baby.
Market development
eCommerce revenue development in the Toys, Hobby & DIY market in Switzerland
The Swiss Toys, Hobby & DIY eCommerce market is predicted to reach US$1,911.3 million by 2023 and accounts for 12.1% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.5%, resulting in a projected market volume of US$3,064.4 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Hobby & Stationery, DIY, Garden & Pets, Sports & Outdoor, and Toys & Baby.
eCommerce revenue development in the Toys, Hobby & DIY market in Switzerland
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
| AOV (in US$) | 17.8 | 30.3 | 17.8 | 90.3 | 59.3 | 11.0 | 89.8 | 23.7 |
| CVR (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
Top stores
Top five Toys, Hobby & DIY online stores in Switzerland by net sales 2021
With sales in the Swiss Toys, Hobby & DIY market, galaxus.ch generated a revenue of US$247.9 million in 2021, which means it is the leading online store in this market. In second place is brack.ch with a revenue of over US$227.6 million, followed by shop.degussa-goldhandel.ch with a revenue of US$121.1 million. Altogether, the top three online stores account for a market share of about 21.9% within the top 100 stores of the given market. The Toys, Hobby & DIY ranking of Switzerland is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Toys, Hobby & DIY market in Switzerland in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
Market definition
Definition of the Toys, Hobby & DIY market
Market definition: Toys, Hobby & DIY The category Toys, Hobby & DIY includes the digital B2C sale of goods which people buy for their leisure activities. These include traditional toys and games for children and adults, video game consoles, various musical instruments and their accessories, equipment for indoor and outdoor sports activities, equipment for fishing, DIY and garden products (e.g., sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby and stationery articles (e.g., art/collectors’ items, car parts, and adult entertainment products). Major sales channels in this market segment include internet retailers (e.g., amazon.com, walmart.com) and dedicated online stores (e.g., toysRus.com, hamleys.com, and staples.com). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C) are not included in this category. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Traditional toys and games
- Video game consoles
- Musical instruments
- Sports equipment
- Fishing equipment
- Gardening tools and do-it-yourself kits
Out-of-scope
- Board games
- Video games
- Sports apparel and footwear
- Gambling equipment
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