Hobby & Leisure market in Switzerland

The Swiss Hobby & Leisure eCommerce market is predicted to reach US$2,534.6 million by 2025 and accounts for 14.4% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 2.0%, resulting in a projected market volume of US$2,746.1 million by 2029. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Sports Equipment, Media, Toys, Stationery, Crafts & Art Supplies, Pet Supplies, Bullion & Precious Metal, Musical Instruments, Camping & Adventure, Other Hobby & Leisure, Erotic & Adult, Smoking Supplies, and Flowers & Gifts.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swiss Hobby & Leisure retail market, the online share is 12.2% and will increase by an average of 4.0% to 14.3% by 2029.

With sales in the Swiss Hobby & Leisure market, amazon.de generated a revenue of US$203.0 million in 2024, which means it is the leading online store in this market. The Hobby & Leisure ranking of Switzerland is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 85.8% VISA the most commonly offered payment method of all online stores in the Swiss Hobby & Leisure eCommerce market in 2024. Like VISA Mastercard with a share of 84.9% and PostFinance Card with a share of 46.2% the payment type Cards is the most common used by online retailers in in the Swiss Hobby & Leisure eCommerce market in 2024. Other commonly used payment methods in that market are PayPal (E-wallets) with 61.3% and Bank transfer/cash in advance (Bank transfer) with 53.8% of stores offering that payment method to the clients.

Despite Schweizerische Post's dominant position with 59.0% of online stores opting for its services, the Swiss Hobby & Leisure eCommerce market in 2024 remains diverse and competitive. Several other shipping service providers, including DHL, Die Post, DPD, and Planzer, hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the Swiss Hobby & Leisure eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2024. None of the major shop software solution, including Magento, Shopware, and Shopify, have been able to secure a market share exceeding 14.8%, suggesting a diversified market with numerous players holding smaller stakes.