Electronics market in Greater China

The Chinese Electronics eCommerce market is predicted to reach US$579,638.8 million by 2023 and accounts for 26.6% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%, resulting in a projected market volume of US$707,599.1 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Audio market in Greater China

The Chinese Audio eCommerce market is predicted to reach US$24,462.2 million by 2023 and accounts for 6.1% of the Consumer Electronics eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.8%, resulting in a projected market volume of US$28,430.1 million by 2027. The Audio eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Cameras, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, TV & Video, and Telecommunications.

eCommerce revenue development in the Audio market in Greater China

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Audio market in Greater China

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 7.2 15.8 34.3 97.4 99.4 73.2 65.4 91.2
AOV (in US$) 0.5 0.6 0.5 0.5 0.5 0.7 0.3 0.4
CVR (in %) 92.6 87.8 7.4 5.4 89.7 48.5 75.5 80.8
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Audio market in Greater China

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Chinese Audio retail market, the online share is 40.5% and will increase by an average of 6.8% to 52.7% by 2027.

eCommerce online share of the total Audio market in Greater China

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 21.5% 42.9% 32.5% 13.2% 57.7% 18.4% 71.7% 80.1%

Market definition

Definition of the Audio market within the Electronics market

Market definition: Electronics > Consumer Electronics > Audio The category Audio includes the online trade of headphones (e.g. over-ear headphones, on-ear headphones, in-ear headphones), loudspeakers (e.g. bluetooth loudspeakers, hifi loudspeakers) and hifi equipment (e.g. stereo systems, compact systems, audio home systems). This category does not cover car multimedia (e.g. car stereos, car audio systems, bluetooth car kits) and streaming services or subscriptions. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Headphones (e.g. over-ear headphones, on-ear headphones, in-ear headphones)
  • Loudspeakers (e.g. bluetooth loudspeakers, hifi loudspeakers)
  • Hifi equipment (e.g. stereo systems, compact systems, audio home systems)

Out-of-scope

  • Car multimedia (e.g. car stereos, car audio systems, bluetooth car kits)
  • Streaming services or subscriptions