Electronics market in Greater China

The Chinese Electronics eCommerce market is predicted to reach US$535,461.0 million by 2024 and accounts for 26.4% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.5%, resulting in a projected market volume of US$716,068.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Game Consoles market in Greater China

The Chinese Game Consoles eCommerce market is predicted to reach US$6,579.2 million by 2024 and accounts for 2.5% of the Consumer Electronics eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.8%, resulting in a projected market volume of US$10,632.7 million by 2028. The Game Consoles eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Other Consumer Electronics, Printers & Scanners, TV & Video, and Telecommunications.

eCommerce revenue development in the Game Consoles market in Greater China

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Game Consoles market in Greater China

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)61.442.068.983.098.832.058.672.0
as of Consumer Electronics (in %)26.224.322.821.318.718.417.115.814.713.612.711.8

Online share

eCommerce online share of the total Game Consoles market in Greater China

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Chinese Game Consoles retail market, the online share is 46.9% and will increase by an average of 4.5% to 55.9% by 2028.

eCommerce online share of the total Game Consoles market in Greater China

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)71.8%93.6%78.0%85.6%14.3%6.2%49.6%73.1%

Market definition

Definition of the Game Consoles market within the Electronics market

Market definition: Electronics > Consumer Electronics > Game Consoles The category Game Consoles includes the online trade of game consoles (e.g. home game consoles, portable game consoles) and console accessories (e.g. controllers, racing wheels). This category does not cover game media and software (e.g. physical game discs, digital game downloads, game subscription services). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Game consoles (e.g. home game consoles, portable game consoles)
  • Console accessories (e.g. controllers, racing wheels)

Out-of-scope

  • Game media and software (e.g. physical game discs, digital game downloads, game subscription services)

Market comparison

The Chinese Game Consoles market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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