Food & Personal Care market in Greater China

The Chinese Food & Personal Care eCommerce market is predicted to reach US$310,644.1 million by 2023 and accounts for 20.9% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.0%, resulting in a projected market volume of US$454,640.6 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Cosmetics market in Greater China

The Chinese Cosmetics eCommerce market is predicted to reach US$4,304.6 million by 2023 and accounts for 38.8% of the Beauty Care eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.1%, resulting in a projected market volume of US$6,089.1 million by 2027. The Cosmetics eCommerce market is a sub-market of the Beauty Care market. Further categories within the Beauty Care market are: Fragrances, and Other Beauty Care.

eCommerce revenue development in the Cosmetics market in Greater China

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV (in US$) 13.4 69.0 55.0 94.7 47.7 11.5 69.9 6.1
CVR (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV: Average Order Value CVR: Conversion Rate

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