Fashion market in Colombia
The Colombian Fashion eCommerce market is predicted to reach US$1,055.4 million by 2024 and accounts for 21.1% of the total eCommerce market in Colombia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.1%, resulting in a projected market volume of US$1,497.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Monthly revenues
Monthly eCommerce revenues in the Colombian Fashion market
The monthly eCommerce revenue of the Colombian Fashion market was US$95 million in October 2024. This refers to a growth of 25.0% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 10.3% of the total 2023 revenue of the Colombian Fashion market and the lowest in February 2024 with 6.6% of the total 2024 revenue.
Revenue Last Month
US$94.5m
The eCommerce revenue grew by 25.0% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 96.0 | 63.9 | 43.5 | 54.3 | 47.8 | 96.1 | 95.7 | 66.8 | 35.1 | 49.8 | 29.8 | 24.1 |
Market development
eCommerce revenue development in the Fashion market in Colombia
The Colombian Fashion eCommerce market is predicted to reach US$1,055.4 million by 2024 and accounts for 21.1% of the total eCommerce market in Colombia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.1%, resulting in a projected market volume of US$1,497.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in Colombia
eCommerce revenue growth in the Fashion market in Colombia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 59.8 | 48.5 | 13.7 | 98.8 | 16.0 | 77.4 | 82.5 | 30.6 |
Top stores
Top five Fashion online stores in Colombia by net sales 2023
With sales in the Colombian Fashion market, adidas.co generated a revenue of US$50.6 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Colombia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Colombia in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Shop Software Solutions
Top 5 used shop software solutions in the Colombian Fashion market
Although VTEX holds a commanding lead with 45.5% of online stores using the shop software solution, the Colombian Fashion eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Shopify, WooCommerce, Magento, and Salesforce Commerce Cloud, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Colombian Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
Select sub-category