Fashion market in Colombia

The Colombian Fashion eCommerce market is predicted to reach US$1,119.5 million by 2024 and accounts for 21.1% of the total eCommerce market in Colombia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.2%, resulting in a projected market volume of US$1,649.5 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Pants market in Colombia

The Colombian Pants eCommerce market is predicted to reach US$159.6 million by 2024 and accounts for 25.5% of the Apparel eCommerce market in Colombia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.7%, resulting in a projected market volume of US$276.7 million by 2028. The Pants eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the Pants market in Colombia

in million US$

eCommerce revenue growth in the Pants market in Colombia

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)88.470.455.287.777.818.271.752.6

Online share

eCommerce online share of the total Pants market in Colombia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Colombian Pants retail market, the online share is 20.9% and will increase by an average of 10.9% to 31.6% by 2028.

eCommerce online share of the total Pants market in Colombia

in %
20202021202220232024202520262027
Online share (in %)11.2%97.3%64.5%25.7%48.1%98.8%11.0%87.6%

Market definition

Definition of the Pants market within the Fashion market

Market definition: Fashion > Apparel > Pants The category Pants includes the online trade of pants (e.g. jeans, cargo pants, sweatpants, leggings, shorts). This category does not cover workwear pants and suit trousers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Pants (e.g. jeans, cargo pants, sweatpants, leggings, shorts)

Out-of-scope

  • Workwear pants
  • Suit trousers

Market comparison

The Colombian Pants market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %