Hobby & Leisure market in Cuba
The Cuban Hobby & Leisure eCommerce market is predicted to reach US$104.6 million by 2023 and accounts for 20.4% of the total eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.8%, resulting in a projected market volume of US$141.5 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Books market in Cuba
The Cuban Books eCommerce market is predicted to reach US$16.9 million by 2023 and accounts for 79.0% of the Books, eBooks & Audiobooks eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.5%, resulting in a projected market volume of US$21.8 million by 2027. The Books eCommerce market is a sub-market of the Books, eBooks & Audiobooks market. Further categories within the Books, eBooks & Audiobooks market are: Audiobooks, and eBooks.
eCommerce revenue development in the Books market in Cuba
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Books market in Cuba
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 27.5 | 97.5 | 36.4 | 19.6 | 21.6 | 78.0 | 98.2 | 83.3 |
AOV (in US$) | 0.4 | 0.4 | 0.9 | 0.4 | 0.6 | 0.5 | 0.5 | 0.6 |
CVR (in %) | 82.9 | 60.5 | 51.9 | 35.3 | 57.6 | 63.1 | 87.2 | 93.6 |
Market definition
Definition of the Books market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media > Books, eBooks & Audiobooks > Books The category Books includes the online trade of books (e.g. novels, trade literature, children's books, comics). This category does not cover ebooks and audiobooks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books (e.g. novels, trade literature, children's books, comics)
Out-of-scope
- eBooks
- Audiobooks
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