Hobby & Leisure market in Cuba

The Cuban Hobby & Leisure eCommerce market is predicted to reach US$104.6 million by 2023 and accounts for 20.4% of the total eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.8%, resulting in a projected market volume of US$141.5 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Other Media market in Cuba

The Cuban Other Media eCommerce market is predicted to reach US$0.6 million by 2023 and accounts for 2.1% of the Media eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.8%, resulting in a projected market volume of US$0.7 million by 2027. The Other Media eCommerce market is a sub-market of the Media market. Further categories within the Media market are: Books, eBooks & Audiobooks, and Video, CDs, Vinyl & Downloads.

eCommerce revenue development in the Other Media market in Cuba

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Media market in Cuba

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 89.4 0.8 27.8 5.7 63.4 7.8 90.5 77.2
AOV (in US$) 0.4 1.0 0.6 0.2 0.0 0.0 0.4 0.2
CVR (in %) 69.1 76.8 31.3 72.4 83.3 1.6 37.3 75.0
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Other Media market in Cuba

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Cuban Other Media retail market, the online share is 2.4% and will increase by an average of 13.4% to 3.9% by 2027.

eCommerce online share of the total Other Media market in Cuba

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 11.0% 37.5% 56.4% 10.6% 73.7% 36.6% 76.0% 46.1%

Market definition

Definition of the Other Media market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media > Other Media The category Other Media includes the online trade of software, pc games, console games, and more. This category does not cover books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays) or cds. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Software
  • PC games
  • Console games
  • Hiking maps

Out-of-scope

  • Books (e.g. novels, thrillers, eBooks, audiobooks)
  • Video (e.g. DVDs, Blu-Rays)
  • CDs
  • Vinyl
  • Downloads