Fashion market in Cuba

The Cuban Fashion eCommerce market is predicted to reach US$115.7 million by 2024 and accounts for 20.8% of the total eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.9%, resulting in a projected market volume of US$129.9 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Footwear market in Cuba

The Cuban Footwear eCommerce market is predicted to reach US$32.0 million by 2024 and accounts for 27.7% of the Fashion eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.5%, resulting in a projected market volume of US$32.7 million by 2028. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.

eCommerce revenue development in the Footwear market in Cuba

in million US$

eCommerce revenue growth in the Footwear market in Cuba

in %

Net eCommerce revenue split by sub-category

in %
201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)63.316.162.750.980.258.615.958.2
as of Fashion (in %)3.43.43.24.64.14.75.05.56.16.46.97.4

Online share

eCommerce online share of the total Footwear market in Cuba

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Cuban Footwear retail market, the online share is 19.0% and will increase by an average of 7.4% to 25.3% by 2028.

eCommerce online share of the total Footwear market in Cuba

in %
20202021202220232024202520262027
Online share (in %)20.2%77.4%69.6%85.1%97.8%68.7%81.1%1.8%

Market definition

Definition of the Footwear market within the Fashion market

Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sneakers
  • Sports shoes
  • Sandals
  • Boots
  • High heels
  • Slippers

Out-of-scope

  • Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
  • Orthopedic footwear

Market comparison

The Cuban Footwear market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %