Fashion market in Cuba

The Cuban Fashion eCommerce market is predicted to reach US$103.7 million by 2024 and accounts for 20.8% of the total eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.9%, resulting in a projected market volume of US$116.5 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Headwear market in Cuba

The Cuban Headwear eCommerce market is predicted to reach US$0.9 million by 2024 and accounts for 22.4% of the Fashion Accessories eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.9%, resulting in a projected market volume of US$1.3 million by 2028. The Headwear eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Other Accessories, Scarves & Shawls, Sunglasses, and Wallets & Purses.

eCommerce revenue development in the Headwear market in Cuba

in million US$

eCommerce revenue growth in the Headwear market in Cuba

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)64.314.412.293.330.865.885.133.1

Online share

eCommerce online share of the total Headwear market in Cuba

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Cuban Headwear retail market, the online share is 17.7% and will increase by an average of 7.0% to 23.2% by 2028.

eCommerce online share of the total Headwear market in Cuba

in %
20202021202220232024202520262027
Online share (in %)11.3%91.1%75.0%42.1%76.8%34.1%37.5%7.1%

Market definition

Definition of the Headwear market within the Fashion market

Market definition: Fashion > Bags & Accessories > Fashion Accessories > Headwear The category Headwear includes the online trade of hats (e.g. bucket hats, sun hats, berets), beanies, baseball caps, and more. This category does not cover safety helmets and bicycle helmets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hats (e.g. bucket hats, sun hats, berets)
  • Beanies
  • Baseball caps
  • Headbands
  • Hijabs

Out-of-scope

  • Safety helmets
  • Bicycle helmets