Toys, Hobby & DIY market in Cuba

The Cuban Toys, Hobby & DIY eCommerce market is predicted to reach US$107.7 million by 2023 and accounts for 8.5% of the total eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.1%, resulting in a projected market volume of US$158.5 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, DIY, Garden & Pets, Sports & Outdoor, and Hobby & Stationery.

Market development

eCommerce revenue development in the Hobby & Stationery market in Cuba

The Cuban Hobby & Stationery eCommerce market is predicted to reach US$21.0 million by 2023 and accounts for 19.5% of the Toys, Hobby & DIY eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.5%, resulting in a projected market volume of US$33.6 million by 2027. The Hobby & Stationery eCommerce market is a sub-market of the Toys, Hobby & DIY market. Further categories within the Toys, Hobby & DIY market are: DIY, Garden & Pets, Sports & Outdoor, and Toys & Baby.

eCommerce revenue development in the Hobby & Stationery market in Cuba

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Hobby & Stationery market within the Toys, Hobby & DIY market

Market definition: Toys, Hobby & DIY > Hobby & Stationery The category Hobby & Stationery contains the online sale of hobby items and stationery goods. Musical instruments, photo and printing materials, office equipment, pens and paper, collectors’ pieces (including art and antiques), car parts, and adult entertainment products are included in this segment. Hobby-related products already covered in the Sports & Outdoor or the DIY, Garden & Pets market segment are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Musical instruments
  • Tobacco products
  • Office furniture
  • Construction sets and models

Out-of-scope

  • Toy musical instruments
  • Sports apparel and footwear
  • Untaxed tobacco products
  • Smokeless tobacco (snuff and chewing tobacco)
  • Heat-not-burn products (e.g., IQOS)

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