Toys, Hobby & DIY market in Cuba
The Cuban Toys, Hobby & DIY eCommerce market is predicted to reach US$107.7 million by 2023 and accounts for 8.5% of the total eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.1%, resulting in a projected market volume of US$158.5 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, DIY, Garden & Pets, Sports & Outdoor, and Hobby & Stationery.
Market development
eCommerce revenue development in the Hobby & Stationery market in Cuba
The Cuban Hobby & Stationery eCommerce market is predicted to reach US$21.0 million by 2023 and accounts for 19.5% of the Toys, Hobby & DIY eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.5%, resulting in a projected market volume of US$33.6 million by 2027. The Hobby & Stationery eCommerce market is a sub-market of the Toys, Hobby & DIY market. Further categories within the Toys, Hobby & DIY market are: DIY, Garden & Pets, Sports & Outdoor, and Toys & Baby.
eCommerce revenue development in the Hobby & Stationery market in Cuba
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
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Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 59.2 | 78.5 | 32.3 | 24.6 | 55.7 | 12.1 | 12.6 | 75.2 |
AOV (in US$) | 13.4 | 32.7 | 13.6 | 2.7 | 61.4 | 60.7 | 95.5 | 36.8 |
CVR (in %) | 59.2 | 78.5 | 32.3 | 24.6 | 55.7 | 12.1 | 12.6 | 75.2 |
Market definition
Definition of the Hobby & Stationery market within the Toys, Hobby & DIY market
Market definition: Toys, Hobby & DIY > Hobby & Stationery The category Hobby & Stationery contains the online sale of hobby items and stationery goods. Musical instruments, photo and printing materials, office equipment, pens and paper, collectors’ pieces (including art and antiques), car parts, and adult entertainment products are included in this segment. Hobby-related products already covered in the Sports & Outdoor or the DIY, Garden & Pets market segment are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Musical instruments
- Tobacco products
- Office furniture
- Construction sets and models
Out-of-scope
- Toy musical instruments
- Sports apparel and footwear
- Untaxed tobacco products
- Smokeless tobacco (snuff and chewing tobacco)
- Heat-not-burn products (e.g., IQOS)
Select sub-market
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- Other DIY, Garden & Pets *
- Pet Food *
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- Drones *
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- Acoustic Pianos & Stringed Keyboard Instruments *
- Electronic & Electromechanical Musical Instruments *
- Parts & Accessories of Musical Instruments *
- Percussion Instruments *
- String Instruments *
- Wind Instruments *
- Other Hobby & Stationery *
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- Cigars *
- E-Cigarettes *
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- Winter Sports Equipment *
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- Baby & Child Skin Care *
- Baby Diapers *
- Baby Food *
- Other Toys & Baby *
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- Card Games *
- Puzzles *
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* Not available for the selected country