Grocery market in Germany
The German Grocery eCommerce market is predicted to reach US$6,853.6 million by 2023 and accounts for 6.0% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.8%, resulting in a projected market volume of US$11,491.0 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Beverages and Food.
Market development
eCommerce revenue development in the Baking Supplies market in Germany
The German Baking Supplies eCommerce market is predicted to reach US$196.9 million by 2023 and accounts for 32.3% of the Food Cupboard eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.5%, resulting in a projected market volume of US$326.9 million by 2027. The Baking Supplies eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Cereals, Noodles, Nuts & Dried Fruits, Other Food Cupboard, and Sweets & Chocolate.
eCommerce revenue development in the Baking Supplies market in Germany
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Baking Supplies market in Germany
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 15.1 | 37.9 | 9.6 | 50.2 | 8.8 | 16.6 | 17.1 | 55.2 |
AOV (in US$) | 16.7 | 54.8 | 4.9 | 62.6 | 74.1 | 43.2 | 70.7 | 73.6 |
CVR (in %) | 15.1 | 37.9 | 9.6 | 50.2 | 8.8 | 16.6 | 17.1 | 55.2 |
Market definition
Definition of the Baking Supplies market within the Grocery market
Market definition: Grocery > Food > Food Cupboard > Baking Supplies The category Baking Supplies includes the online trade of flour, baking soda, sugar, and more. This category does not cover fresh ingredients (e.g. milk, eggs, oil), baking pans and accessories or measuring tools. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Flour
- Baking soda
- Sugar
- Flavorings and extracts
- Decorations and sprinkles
- Cake mixes
Out-of-scope
- Fresh ingredients (e.g. milk, eggs, oil)
- Baking pans and accessories
- Measuring Tools
- Mixing and baking tools
Select sub-category