Grocery market in Germany
The German Grocery eCommerce market is predicted to reach US$7,138.5 million by 2024 and accounts for 6.5% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.6%, resulting in a projected market volume of US$11,463.9 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Monthly revenues
Monthly eCommerce revenues in the German Food market
The monthly eCommerce revenue of the German Food market was US$283 million in September 2024. This refers to a growth of -8.5% compared to August 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 10.5% of the total 2023 revenue of the German Food market and the lowest in September 2024 with 7.0% of the total 2024 revenue.
Revenue Last Month
US$283.1m
The eCommerce revenue fell by 8.5% from August 2024 to September 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 32.3 | 47.9 | 84.2 | 21.8 | 96.9 | 50.1 | 28.0 | 3.4 | 76.4 | 85.2 | 70.2 | 61.4 |
Market development
eCommerce revenue development in the Food market in Germany
The German Food eCommerce market is predicted to reach US$4,048.4 million by 2024 and accounts for 56.7% of the Grocery eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.5%, resulting in a projected market volume of US$7,980.0 million by 2028. The Food eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Beverages.
eCommerce revenue development in the Food market in Germany
eCommerce revenue growth in the Food market in Germany
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 97.8 | 55.8 | 76.4 | 41.1 | 57.0 | 22.1 | 22.5 | 74.9 |
Top stores
Top five Food online stores in Germany by net sales 2023
With sales in the German Food market, rewe.de generated a revenue of US$475.6 million in 2023, which means it is the leading online store in this market. The Food ranking of Germany is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Food market in Germany in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Food market within the Grocery market
Market definition: Grocery > Food The category Food includes the online trade of fresh food (e.g. fruits, vegetables, dairy products), frozen food (e.g. ice creams, frozen pizzas), food cupboard (e.g. noodles, cereals, sweets), and more. Online stores dedicated to the sale of ready-to-eat meal delivery, restaurant pick-up or pet food are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fresh food (e.g. fruits, vegetables, dairy products)
- Frozen food (e.g. ice creams, frozen pizzas)
- Food cupboard (e.g. noodles, cereals, sweets)
- Bakery (e.g. bread, cakes, pastries)
- Meal kits
Out-of-scope
- Ready-to-eat meal delivery
- Restaurant pick-up
- Pet food
Select sub-category