Electronics market in Germany
The German Electronics eCommerce market is predicted to reach US$23,798.7 million by 2024 and accounts for 21.5% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.1%, resulting in a projected market volume of US$29,044.6 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Monthly revenues
Monthly eCommerce revenues in the German Consumer Electronics market
The monthly eCommerce revenue of the German Consumer Electronics market was US$1,488 million in October 2024. This refers to a growth of 40.8% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 11.5% of the total 2023 revenue of the German Consumer Electronics market and the lowest in September 2024 with 7.0% of the total 2024 revenue.
Revenue Last Month
US$1,487.9m
The eCommerce revenue grew by 40.8% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 61.3 | 45.5 | 2.6 | 77.4 | 83.6 | 13.4 | 87.4 | 99.0 | 10.3 | 48.8 | 45.3 | 92.9 |
Market development
eCommerce revenue development in the Consumer Electronics market in Germany
The German Consumer Electronics eCommerce market is predicted to reach US$15,176.7 million by 2024 and accounts for 63.8% of the Electronics eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.7%, resulting in a projected market volume of US$18,209.3 million by 2028. The Consumer Electronics eCommerce market is a sub-market of the Electronics market. Further categories within the Electronics market are: Electrical Appliances.
eCommerce revenue development in the Consumer Electronics market in Germany
eCommerce revenue growth in the Consumer Electronics market in Germany
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 11.1 | 68.1 | 80.6 | 0.1 | 9.8 | 78.5 | 23.0 | 26.6 |
Top stores
Top five Consumer Electronics online stores in Germany by net sales 2023
With sales in the German Consumer Electronics market, amazon.de generated a revenue of US$4,248.8 million in 2023, which means it is the leading online store in this market. The Consumer Electronics ranking of Germany is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Consumer Electronics market in Germany in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Consumer Electronics market within the Electronics market
Market definition: Electronics > Consumer Electronics The category Consumer Electronics includes the online trade of computers, TVs, smartphones, and more. Online stores dedicated to the sale of household appliances, personal care appliances or mobile contracts and tariffs are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Computers
- TVs
- Smartphones
- Cameras
- Headphones
- Loudspeakers
- Printers
- Scanners
- Game Consoles
- Wearables
Out-of-scope
- Household appliances
- Personal care appliances
- Mobile contracts and tariffs
- Set-up and installation services
- Software
Select sub-category