Electronics market in Germany

The German Electronics eCommerce market is predicted to reach US$23,553.1 million by 2024 and accounts for 21.3% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.0%, resulting in a projected market volume of US$28,661.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Other Consumer Electronics market in Germany

The German Other Consumer Electronics eCommerce market is predicted to reach US$111.6 million by 2024 and accounts for 0.7% of the Consumer Electronics eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.1%, resulting in a projected market volume of US$157.9 million by 2028. The Other Consumer Electronics eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Game Consoles, Printers & Scanners, TV & Video, and Telecommunications.

eCommerce revenue development in the Other Consumer Electronics market in Germany

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Consumer Electronics market in Germany

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)20.380.884.823.45.168.896.170.9

Online share

eCommerce online share of the total Other Consumer Electronics market in Germany

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the German Other Consumer Electronics retail market, the online share is 38.2% and will increase by an average of 3.4% to 43.7% by 2028.

eCommerce online share of the total Other Consumer Electronics market in Germany

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)9.0%74.3%65.2%40.4%79.9%14.3%66.6%52.4%

Market definition

Definition of the Other Consumer Electronics market within the Electronics market

Market definition: Electronics > Consumer Electronics > Other Consumer Electronics The category Other Consumer Electronics includes the online trade of mp3 players, projectors, batteries, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • MP3 players
  • Projectors
  • Batteries
  • Alkalines
  • Augmented reality devices
  • Video doorbell

Market comparison

The German Other Consumer Electronics market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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