Hobby & Leisure market in Germany

The German Hobby & Leisure eCommerce market is predicted to reach US$28,755.1 million by 2024 and accounts for 24.0% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.5%, resulting in a projected market volume of US$32,946.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Bullion & Precious Metal, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Camping & Adventure, Musical Instruments, Other Hobby & Leisure, Erotic & Adult, Flowers & Gifts, and Smoking Supplies.

Market development

eCommerce revenue development in the Other Hobby & Leisure market in Germany

The German Other Hobby & Leisure eCommerce market is predicted to reach US$701.3 million by 2024 and accounts for 2.4% of the Hobby & Leisure eCommerce market in Germany. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -1.1%, resulting in a projected market volume of US$671.3 million by 2028. The Other Hobby & Leisure eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Other Hobby & Leisure market in Germany

in million US$

eCommerce revenue growth in the Other Hobby & Leisure market in Germany

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)99.322.461.631.385.386.017.241.3

Online share

eCommerce online share of the total Other Hobby & Leisure market in Germany

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the German Other Hobby & Leisure retail market, the online share is 13.6% and will increase by an average of 5.5% to 16.8% by 2028.

eCommerce online share of the total Other Hobby & Leisure market in Germany

in %
20202021202220232024202520262027
Online share (in %)46.3%84.3%74.5%52.0%23.0%66.8%63.4%86.9%

Top stores

Top five Other Hobby & Leisure online stores in Germany by net sales 2023

With sales in the German Other Hobby & Leisure market, amazon.de generated a revenue of US$85.3 million in 2023, which means it is the leading online store in this market. The Other Hobby & Leisure ranking of Germany is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Other Hobby & Leisure market in Germany in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Other Hobby & Leisure market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Other Hobby & Leisure The category Other Hobby & Leisure comprises digital sales of collectibles (e.g. art, paintings, sculptures, stamps, coins), model kits (e.g. for building airplanes, ships, cars), drones, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Collectibles (e.g. art, paintings, sculptures, stamps, coins)
  • Model kits (e.g. for building airplanes, ships, cars)
  • Drones
  • Motorcycle protective gear and accessories (e.g. helmets, riding gear, gloves)