Toys, Hobby & DIY market in Germany
The German Toys, Hobby & DIY eCommerce market is predicted to reach US$19,109.4 million by 2023 and accounts for 15.2% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.8%, resulting in a projected market volume of US$25,848.4 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Hobby & Stationery, Sports & Outdoor, and Toys & Baby.
Market development
eCommerce revenue development in the Toys market in Germany
The German Toys eCommerce market is predicted to reach US$953.1 million by 2023 and accounts for 45.8% of the Toys & Baby eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.1%, resulting in a projected market volume of US$1,350.7 million by 2027. The Toys eCommerce market is a sub-market of the Toys & Baby market. Further categories within the Toys & Baby market are: Baby, and Other Toys & Baby.
eCommerce revenue development in the Toys market in Germany
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 90.5 | 2.5 | 54.9 | 0.2 | 88.4 | 56.5 | 94.1 | 35.5 |
| AOV (in US$) | 58.7 | 97.4 | 29.4 | 33.1 | 17.1 | 88.0 | 68.1 | 53.1 |
| CVR (in %) | 90.5 | 2.5 | 54.9 | 0.2 | 88.4 | 56.5 | 94.1 | 35.5 |
Select sub-market