Hobby & Leisure market in Denmark

The Danish Hobby & Leisure eCommerce market is predicted to reach US$4,212.2 million by 2023 and accounts for 24.7% of the total eCommerce market in Denmark. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.6%, resulting in a projected market volume of US$6,072.8 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Bicycles market in Denmark

The Danish Bicycles eCommerce market is predicted to reach US$287.2 million by 2023 and accounts for 55.9% of the Individual Sports eCommerce market in Denmark. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.1%, resulting in a projected market volume of US$407.1 million by 2027. The Bicycles eCommerce market is a sub-market of the Individual Sports market. Further categories within the Individual Sports market are: Fishing Equipment, Fitness Equipment, Hunting & Weapons, and Other Individual Sports.

eCommerce revenue development in the Bicycles market in Denmark

in million US$

eCommerce revenue growth in the Bicycles market in Denmark

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 45.4 54.5 48.1 62.6 8.6 77.0 43.0 40.9

Online share

eCommerce online share of the total Bicycles market in Denmark

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Danish Bicycles retail market, the online share is 17.4% and will increase by an average of 7.7% to 23.3% by 2027.

eCommerce online share of the total Bicycles market in Denmark

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 53.4% 14.5% 63.2% 71.2% 20.9% 73.1% 50.6% 6.4%

Market definition

Definition of the Bicycles market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Individual Sports > Bicycles The category Bicycles includes the online trade of bicycles (e.g. road bikes, mountain bikes, commuter bikes, electric bikes, bmx bikes), bicycle accessories (e.g. locks, water bottle cages), safety gear (e.g. helmets, gloves, reflective clothing), and more. This category does not cover exercise bikes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bicycles (e.g. road bikes, mountain bikes, commuter bikes, electric bikes, BMX bikes)
  • Bicycle accessories (e.g. locks, water bottle cages)
  • Safety gear (e.g. helmets, gloves, reflective clothing)
  • Bicycle parts, components and tools (e.g. tires, tubes, brakes, gears, pedals, handlebars)
  • Bike bags and panniers

Out-of-scope

  • Exercise bikes