Hobby & Leisure market in Denmark

The Danish Hobby & Leisure eCommerce market is predicted to reach US$4,733.6 million by 2024 and accounts for 25.9% of the total eCommerce market in Denmark. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.6%, resulting in a projected market volume of US$6,823.2 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Bullion & Precious Metal market in Denmark

The Danish Bullion & Precious Metal eCommerce market is predicted to reach US$343.2 million by 2024 and accounts for 7.3% of the Hobby & Leisure eCommerce market in Denmark. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.3%, resulting in a projected market volume of US$718.3 million by 2028. The Bullion & Precious Metal eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Bullion & Precious Metal market in Denmark

in million US$

eCommerce revenue growth in the Bullion & Precious Metal market in Denmark

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)89.315.14.01.529.545.584.795.9

Online share

eCommerce online share of the total Bullion & Precious Metal market in Denmark

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Danish Bullion & Precious Metal retail market, the online share is 14.6% and will increase by an average of 11.2% to 22.4% by 2028.

eCommerce online share of the total Bullion & Precious Metal market in Denmark

in %
20202021202220232024202520262027
Online share (in %)94.2%85.1%40.8%52.4%58.8%44.2%74.5%42.8%

Top stores

Top five Bullion & Precious Metal online stores in Denmark by net sales 2023

With sales in the Danish Bullion & Precious Metal market, europeanmint.com generated a revenue of US$5.1 million in 2023, which means it is the leading online store in this market. The Bullion & Precious Metal ranking of Denmark is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Bullion & Precious Metal market in Denmark in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Bullion & Precious Metal market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Bullion & Precious Metal In the category Bullion & Precious Metal digital channels are used to sell a variety of products, including bars and coins made out of gold, silver, platinum or palladium and storage solutions. Not part of the category are jewelry and watches and precious metal investment services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bars and coins made out of gold, silver, platinum or palladium
  • Storage solutions

Out-of-scope

  • Jewelry and watches
  • Precious metal investment services