Grocery market in Denmark
The Danish Grocery eCommerce market is predicted to reach US$894.5 million by 2023 and accounts for 5.3% of the total eCommerce market in Denmark. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.6%, resulting in a projected market volume of US$1,487.2 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Meat & Fish market in Denmark
The Danish Meat & Fish eCommerce market is predicted to reach US$122.1 million by 2023 and accounts for 48.1% of the Fresh Food eCommerce market in Denmark. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.4%, resulting in a projected market volume of US$181.5 million by 2027. The Meat & Fish eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Chilled Food, Dairy Goods, Fruits & Vegetables, and Other Fresh Food.
eCommerce revenue development in the Meat & Fish market in Denmark
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Meat & Fish market in Denmark
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 67.1 | 63.0 | 20.1 | 16.6 | 43.6 | 51.3 | 42.9 | 36.8 |
| AOV (in US$) | 28.9 | 61.9 | 84.6 | 10.2 | 35.2 | 58.6 | 53.1 | 8.3 |
| CVR (in %) | 67.1 | 63.0 | 20.1 | 16.6 | 43.6 | 51.3 | 42.9 | 36.8 |
Market definition
Definition of the Meat & Fish market within the Grocery market
Market definition: Grocery > Food > Fresh Food > Meat & Fish The category Meat & Fish includes the online trade of meat (e.g. beef, pork, chicken), fish (e.g salmon, tuna) and seafood. This category does not cover processed meat, fish and seafood. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Meat (e.g. beef, pork, chicken)
- Fish (e.g salmon, tuna)
- Seafood
Out-of-scope
- Processed meat, fish and seafood
Select sub-category