Grocery market in Denmark

Market development

eCommerce revenue development in the Non-Alcoholic Beverages market in Denmark

The Danish Non-Alcoholic Beverages eCommerce market is predicted to reach US$122.6 million by 2024 and accounts for 26.4% of the Beverages eCommerce market in Denmark. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.9%, resulting in a projected market volume of US$237.2 million by 2028. The Non-Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Alcoholic Beverages.

eCommerce revenue development in the Non-Alcoholic Beverages market in Denmark

in million US$

eCommerce revenue growth in the Non-Alcoholic Beverages market in Denmark

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)53.123.930.213.398.428.910.764.6

Online share

eCommerce online share of the total Non-Alcoholic Beverages market in Denmark

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Danish Non-Alcoholic Beverages retail market, the online share is 3.6% and will increase by an average of 54.5% to 20.8% by 2028.

eCommerce online share of the total Non-Alcoholic Beverages market in Denmark

in %
20202021202220232024202520262027
Online share (in %)10.9%6.5%62.6%76.3%22.0%75.1%18.0%22.7%

Market definition

Definition of the Non-Alcoholic Beverages market within the Grocery market

Market definition: Grocery > Beverages > Non-Alcoholic Beverages The category Non-Alcoholic Beverages includes the online trade of water, juices, coffee, and more. This category does not cover alcoholic beverages. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Water
  • Juices
  • Coffee
  • Tee

Out-of-scope

  • Alcoholic Beverages