Grocery market in Ecuador

The Ecuadorian Grocery eCommerce market is predicted to reach US$114.3 million by 2024 and accounts for 5.8% of the total eCommerce market in Ecuador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.1%, resulting in a projected market volume of US$207.6 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Other Fresh Food market in Ecuador

The Ecuadorian Other Fresh Food eCommerce market is predicted to reach US$0.6 million by 2024 and accounts for 1.6% of the Fresh Food eCommerce market in Ecuador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.1%, resulting in a projected market volume of US$1.1 million by 2028. The Other Fresh Food eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Chilled Food, Dairy Goods, Fruits & Vegetables, and Meat & Fish.

eCommerce revenue development in the Other Fresh Food market in Ecuador

in million US$

eCommerce revenue growth in the Other Fresh Food market in Ecuador

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 43.8 16.2 99.1 77.4 24.5 4.9 17.8 77.7

Online share

eCommerce online share of the total Other Fresh Food market in Ecuador

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Ecuadorian Other Fresh Food retail market, the online share is 4.4% and will increase by an average of 16.3% to 8.0% by 2028.

eCommerce online share of the total Other Fresh Food market in Ecuador

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 94.3% 92.6% 94.3% 49.0% 94.5% 25.5% 48.6% 54.7%

Market definition

Definition of the Other Fresh Food market within the Grocery market

Market definition: Grocery > Food > Fresh Food > Other Fresh Food The category Other Fresh Food includes the online trade of plant-based dairy alternatives (e.g. almond milk, soy milk, coconut milk) and tofu and meat alternatives. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Plant-based dairy alternatives (e.g. almond milk, soy milk, coconut milk)
  • Tofu and meat alternatives