Grocery market in Ecuador
The Ecuadorian Grocery eCommerce market is predicted to reach US$169.5 million by 2024 and accounts for 5.8% of the total eCommerce market in Ecuador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.1%, resulting in a projected market volume of US$307.8 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Wine & Liquors market in Ecuador
The Ecuadorian Wine & Liquors eCommerce market is predicted to reach US$32.9 million by 2024 and accounts for 75.6% of the Alcoholic Beverages eCommerce market in Ecuador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.2%, resulting in a projected market volume of US$54.0 million by 2028. The Wine & Liquors eCommerce market is a sub-market of the Alcoholic Beverages market. Further categories within the Alcoholic Beverages market are: Beers, and Other Alcoholic Beverages.
eCommerce revenue development in the Wine & Liquors market in Ecuador
eCommerce revenue growth in the Wine & Liquors market in Ecuador
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 13.1 | 53.6 | 11.2 | 35.8 | 14.4 | 73.9 | 43.1 | 73.6 | ||||
as of Alcoholic Beverages (in %) | 49.8 | 49.7 | 49.7 | 49.5 | 49.3 | 49.9 | 49.8 | 49.7 | 49.6 | 49.6 | 49.7 | 49.6 |
Market definition
Definition of the Wine & Liquors market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages > Wine & Liquors The category Wine & Liquors includes the online trade of wine (e.g. red wine, white wine, rosé wine) and liquors (e.g. whiskey, vodka, rum, gin, tequila). This category does not cover beer and sparkling wine and champagne. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Wine (e.g. red wine, white wine, rosé wine)
- Liquors (e.g. whiskey, vodka, rum, gin, tequila)
Out-of-scope
- Beer
- Sparkling wine and champagne
Market comparison
The Ecuadorian Wine & Liquors market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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