Care Products market in Estonia
The Estonian Care Products eCommerce market is predicted to reach US$38.1 million by 2024 and accounts for 9.4% of the total eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.6%, resulting in a projected market volume of US$49.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Detergents market in Estonia
The Estonian Detergents eCommerce market is predicted to reach US$2.0 million by 2024 and accounts for 53.8% of the Household Care eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.8%, resulting in a projected market volume of US$2.6 million by 2028. The Detergents eCommerce market is a sub-market of the Household Care market. Further categories within the Household Care market are: Cleaning Equipment, and Other Household Care.
eCommerce revenue development in the Detergents market in Estonia
eCommerce revenue growth in the Detergents market in Estonia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 22.2 | 75.3 | 16.8 | 52.0 | 83.0 | 32.5 | 10.2 | 52.1 |
Market definition
Definition of the Detergents market within the Care Products market
Market definition: Care Products > Household Care > Detergents The category Detergents includes the online trade of dishwashing detergents (e.g. liquid dish soap, dishwasher detergent tablets), multi-surface cleaners (e.g. all-purpose cleaners, kitchen cleaners, glass cleaners, floor cleaners) and laundry detergents (e.g. liquid detergents, powder detergents, pods and detergent packs, stain removers, fabric softeners). This category does not cover cleaning equipment and launderette services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Dishwashing detergents (e.g. liquid dish soap, dishwasher detergent tablets)
- Multi-surface cleaners (e.g. all-purpose cleaners, kitchen cleaners, glass cleaners, floor cleaners)
- Laundry detergents (e.g. liquid detergents, powder detergents, pods and detergent packs, stain removers, fabric softeners)
Out-of-scope
- Cleaning equipment
- Launderette services
Market comparison
The Estonian Detergents market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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