Care Products market in Estonia

The Estonian Care Products eCommerce market is predicted to reach US$38.1 million by 2024 and accounts for 9.4% of the total eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.9%, resulting in a projected market volume of US$47.8 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Household Care market in Estonia

The Estonian Other Household Care eCommerce market is predicted to reach US$0.6 million by 2024 and accounts for 16.9% of the Household Care eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.5%, resulting in a projected market volume of US$0.8 million by 2028. The Other Household Care eCommerce market is a sub-market of the Household Care market. Further categories within the Household Care market are: Cleaning Equipment, and Detergents.

eCommerce revenue development in the Other Household Care market in Estonia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Household Care market in Estonia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)28.417.883.812.12.295.725.851.0

Online share

eCommerce online share of the total Other Household Care market in Estonia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Estonian Other Household Care retail market, the online share is 16.0% and will increase by an average of 20.8% to 34.0% by 2028.

eCommerce online share of the total Other Household Care market in Estonia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)82.4%66.7%47.6%67.8%10.9%45.9%95.3%78.9%

Market definition

Definition of the Other Household Care market within the Care Products market

Market definition: Care Products > Household Care > Other Household Care The category Other Household Care includes the online trade of pest control products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Pest control products

Market comparison

The Estonian Other Household Care market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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