Grocery market in Finland

Market development

eCommerce revenue development in the Beverages market in Finland

The Finnish Beverages eCommerce market is predicted to reach US$225.1 million by 2024 and accounts for 43.9% of the Grocery eCommerce market in Finland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.4%, resulting in a projected market volume of US$399.6 million by 2028. The Beverages eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Food.

eCommerce revenue development in the Beverages market in Finland

in million US$

eCommerce revenue growth in the Beverages market in Finland

in %

Net eCommerce revenue split by sub-category

in %
Revenue (in mUS$)
Growth (in %)62.334.788.257.21.666.437.337.3

Online share

eCommerce online share of the total Beverages market in Finland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Finnish Beverages retail market, the online share is 3.2% and will increase by an average of 26.2% to 8.2% by 2028.

eCommerce online share of the total Beverages market in Finland

in %
Online share (in %)35.5%34.1%72.4%55.9%5.8%78.3%59.6%8.2%

Top stores

Top five Beverages online stores in Finland by net sales 2023

With sales in the Finnish Beverages market, generated a revenue of US$127.0 million in 2023, which means it is the leading online store in this market. The Beverages ranking of Finland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Beverages market in Finland in 2023

in million US$
Filtered revenue / share
Global revenue

Market definition

Definition of the Beverages market within the Grocery market

Market definition: Grocery > Beverages The category Beverages covers the sale of alcoholic beverages (e.g. wines, liquors, beers) and non-alcoholic beverages (e.g. water, juices, coffee). This category does not cover restaurant or bar pick-up and nutritional drinks (e.g. meal replacement shakes, protein shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.


  • Alcoholic beverages (e.g. wines, liquors, beers)
  • Non-alcoholic beverages (e.g. water, juices, coffee)


  • Restaurant or bar pick-up
  • Nutritional drinks (e.g. meal replacement shakes, protein shakes)