Hobby & Leisure market in Georgia
The Georgian Hobby & Leisure eCommerce market is predicted to reach US$32.1 million by 2024 and accounts for 24.9% of the total eCommerce market in Georgia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.5%, resulting in a projected market volume of US$65.5 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Media market in Georgia
The Georgian Media eCommerce market is predicted to reach US$10.2 million by 2024 and accounts for 31.7% of the Hobby & Leisure eCommerce market in Georgia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.6%, resulting in a projected market volume of US$18.8 million by 2028. The Media eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Media market in Georgia
eCommerce revenue growth in the Media market in Georgia
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 7.8 | 7.5 | 43.8 | 63.5 | 39.0 | 80.4 | 24.8 | 89.0 | ||||
as of Hobby & Leisure (in %) | 23.0 | 23.1 | 23.1 | 23.7 | 24.2 | 24.9 | 25.2 | 25.7 | 26.2 | 26.7 | 27.3 | 27.8 |
Market definition
Definition of the Media market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media The category Media encompasses the commercial (B2C) sale of books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays), cds, and more. Not covered are streaming services or subscriptions and ebook readers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books (e.g. novels, thrillers, eBooks, audiobooks)
- Video (e.g. DVDs, Blu-Rays)
- CDs
- Vinyl
- Downloads
Out-of-scope
- Streaming services or subscriptions
- eBook readers
Market comparison
The Georgian Media market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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