Hobby & Leisure market in Georgia
The Georgian Hobby & Leisure eCommerce market is predicted to reach US$32.1 million by 2024 and accounts for 24.9% of the total eCommerce market in Georgia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.5%, resulting in a projected market volume of US$65.5 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Toys market in Georgia
The Georgian Toys eCommerce market is predicted to reach US$3.1 million by 2024 and accounts for 9.5% of the Hobby & Leisure eCommerce market in Georgia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.2%, resulting in a projected market volume of US$6.6 million by 2028. The Toys eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, and Stationery, Crafts & Art Supplies.
eCommerce revenue development in the Toys market in Georgia
eCommerce revenue growth in the Toys market in Georgia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 98.8 | 33.7 | 45.0 | 16.1 | 94.2 | 4.1 | 41.7 | 68.9 |
Market definition
Definition of the Toys market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Toys In the category Toys digital channels are used to sell a variety of products, including baby and toddler toys (e.g. cuddly toys, rattles) and games (e.g. board games, card games). Not part of the category are video games and collectibles. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Baby and toddler toys (e.g. cuddly toys, rattles)
- Games (e.g. board games, card games)
Out-of-scope
- Video Games
- Collectibles
Market comparison
The Georgian Toys market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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