Hobby & Leisure market in Ghana

Market development

eCommerce revenue development in the Fish Supplies market in Ghana

The Ghanaian Fish Supplies eCommerce market is predicted to reach US$1.7 million by 2024 and accounts for 6.0% of the Pet Supplies eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.2%, resulting in a projected market volume of US$3.2 million by 2028. The Fish Supplies eCommerce market is a sub-market of the Pet Supplies market. Further categories within the Pet Supplies market are: Bird Supplies, Cat Supplies, Dog Supplies, Horse Supplies, and Other Pet Supplies.

eCommerce revenue development in the Fish Supplies market in Ghana

in million US$

eCommerce revenue growth in the Fish Supplies market in Ghana

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)67.93.95.387.259.40.826.031.6

Online share

eCommerce online share of the total Fish Supplies market in Ghana

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Ghanaian Fish Supplies retail market, the online share is 0.5% and will increase by an average of 8.4% to 0.7% by 2028.

eCommerce online share of the total Fish Supplies market in Ghana

in %
20202021202220232024202520262027
Online share (in %)50.0%31.8%77.8%82.2%89.8%22.5%2.0%69.0%

Market definition

Definition of the Fish Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Pet Supplies > Fish Supplies The category Fish Supplies includes the online trade of fish food, aquariums and tanks, aquarium decorations, and more. This category does not cover fishing equipment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fish food
  • Aquariums and tanks
  • Aquarium decorations
  • Aquarium and tank filtration systems
  • Heating and cooling equipment

Out-of-scope

  • Fishing equipment