Hobby & Leisure market in Ghana
The Ghanaian Hobby & Leisure eCommerce market is predicted to reach US$179.9 million by 2024 and accounts for 23.2% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.5%, resulting in a projected market volume of US$309.4 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Flowers & Gifts market in Ghana
The Ghanaian Flowers & Gifts eCommerce market is predicted to reach US$6.0 million by 2024 and accounts for 3.3% of the Hobby & Leisure eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.7%, resulting in a projected market volume of US$10.7 million by 2028. The Flowers & Gifts eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Flowers & Gifts market in Ghana
eCommerce revenue growth in the Flowers & Gifts market in Ghana
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 45.8 | 1.9 | 24.6 | 84.9 | 60.7 | 23.1 | 51.4 | 66.8 |
Market definition
Definition of the Flowers & Gifts market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Flowers & Gifts The category Flowers & Gifts includes the online trade of fresh cut flowers, bouquets, gift baskets, and more. Online stores dedicated to the sale of plants (e.g. succulents, ferns, orchids), garden equipment or gift certificates or vouchers are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fresh cut flowers
- Bouquets
- Gift baskets
- Greeting cards
- Gift wrapping and packaging
- Occasion-specific decorations
- Gifts for special occasions (e.g. birthdays, weddings, anniversaries, baby showers)
Out-of-scope
- Plants (e.g. succulents, ferns, orchids)
- Garden equipment
- Gift certificates or vouchers
Market comparison
The Ghanaian Flowers & Gifts market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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