Care Products market in Greece

The Greek Care Products eCommerce market is predicted to reach US$789.8 million by 2024 and accounts for 8.4% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.8%, resulting in a projected market volume of US$1,146.4 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Monthly revenues

Monthly eCommerce revenues in the Greek Care Products market

The monthly eCommerce revenue of the Greek Care Products market was US$90 million in November 2024. This refers to a growth of 33.0% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 11.3% of the total 2024 revenue of the Greek Care Products market and the lowest in August 2024 with 7.2% of the total 2024 revenue.

Revenue Last Month

US$89.5m

The eCommerce revenue grew by 33.0% from October 2024 to November 2024.

11-2024+33.0%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)35.674.977.185.24.16.684.296.427.034.279.961.3

Market development

eCommerce revenue development in the Care Products market in Greece

The Greek Care Products eCommerce market is predicted to reach US$789.8 million by 2024 and accounts for 8.4% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.8%, resulting in a projected market volume of US$1,146.4 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

eCommerce revenue development in the Care Products market in Greece

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Care Products market in Greece

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)17.776.764.516.324.395.597.248.3

Online share

eCommerce online share of the total Care Products market in Greece

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Greek Care Products retail market, the online share is 52.4% and will increase by an average of 10.3% to 77.5% by 2028.

eCommerce online share of the total Care Products market in Greece

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)84.8%12.1%61.5%82.3%74.9%67.6%12.8%74.9%

Top stores

Top five Care Products online stores in Greece by net sales 2023

With sales in the Greek Care Products market, sephora.gr generated a revenue of US$45.2 million in 2023, which means it is the leading online store in this market. The Care Products ranking of Greece is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Care Products market in Greece in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Care Products Greece - Care Products Greece - All Categories

Payment Methods

Top 5 offered payment methods in the Greek Care Products market

The Greek Care Products eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 96.2% of all online stores checked. Other offered payment methods in the Greek Care Products eCommerce market in 2023 are Mastercard (Cards) with 94.2%, Cash on delivery (Cash on delivery) with 84.6%, and PayPal (E-wallets) with 71.2%. With 71.2% Bank transfer/cash in advance (Bank transfer) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

Top 5 offered payment methods in the Greek Care Products market

in %

Note: A store can offer more than one payment method (Multi-pick), based on 52 stores in the Greek Care Products market

Source: ECDB analysis

See all stores offering

VISA Mastercard PayPal

Shop Software Solutions

Top 5 used shop software solutions in the Greek Care Products market

In the Greek Care Products eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Magento, OpenCart, and WooCommerce, have been able to secure a market share exceeding 11.9%, suggesting a diversified market with numerous players holding smaller stakes.

Top 5 used shop software solutions in the Greek Care Products market

in %

Note: A store can use more than one shop software solution (Multi-pick), based on 84 stores in the Greek Care Products market

Source: ECDB analysis

See all stores using

shop software shop software shop software

Market definition

Definition of the Care Products market

Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
  • Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
  • Health care products (e.g. supplements, nutrition, pharmaceuticals)

Out-of-scope

  • Professional products and services for personal care (e.g. beauty treatments, make-up courses)
  • Cleaning services (e.g. housekeeping services, window cleaning services)
  • Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)

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