Care Products market in Greece

The Greek Care Products eCommerce market is predicted to reach US$941.8 million by 2024 and accounts for 9.5% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.0%, resulting in a projected market volume of US$1,431.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Care Products market in Greece

The Greek Care Products eCommerce market is predicted to reach US$941.8 million by 2024 and accounts for 9.5% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.0%, resulting in a projected market volume of US$1,431.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

eCommerce revenue development in the Care Products market in Greece

in million US$

eCommerce revenue growth in the Care Products market in Greece

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 65.7 98.0 88.1 34.1 92.6 88.1 93.0 30.2

Online share

eCommerce online share of the total Care Products market in Greece

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Greek Care Products retail market, the online share is 45.7% and will increase by an average of 10.9% to 69.1% by 2027.

eCommerce online share of the total Care Products market in Greece

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 63.3% 39.4% 26.5% 67.6% 34.5% 54.8% 61.7% 64.5%

Top stores

Top five Care Products online stores in Greece by net sales 2022

With sales in the Greek Care Products market, sephora.gr generated a revenue of US$40.3 million in 2022, which means it is the leading online store in this market. The Care Products ranking of Greece is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Care Products market in Greece in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Greek Care Products market

The Greek Care Products eCommerce market in 2022 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 96.3% of all online stores checked. Other offered payment methods in the Greek Care Products eCommerce market in 2022 are Mastercard (Cards) with 94.4%, Cash on delivery (Cash on delivery) with 85.2%, and PayPal (E-wallets) with 72.2%. With 72.2% Bank transfer/cash in advance (Bank transfer) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

Top 5 offered payment methods in the Greek Care Products market

in %

See all stores offering


Market definition

Definition of the Care Products market

Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
  • Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
  • Health care products (e.g. supplements, nutrition, pharmaceuticals)

Out-of-scope

  • Professional products and services for personal care (e.g. beauty treatments, make-up courses)
  • Cleaning services (e.g. housekeeping services, window cleaning services)
  • Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)