Care Products market in Greece
The Greek Care Products eCommerce market is predicted to reach US$873.0 million by 2023 and accounts for 9.4% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%, resulting in a projected market volume of US$1,138.9 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Other Health Care market in Greece
The Greek Other Health Care eCommerce market is predicted to reach US$7.1 million by 2023 and accounts for 1.8% of the Health Care eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.1%, resulting in a projected market volume of US$12.4 million by 2027. The Other Health Care eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Eye Care, Medical Products, Nutrition, and Pharmaceuticals.
eCommerce revenue development in the Other Health Care market in Greece
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Health Care market in Greece
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 76.1 | 39.8 | 36.4 | 62.2 | 99.5 | 15.8 | 69.7 | 75.5 |
AOV (in US$) | 0.9 | 0.6 | 0.1 | 0.1 | 0.9 | 0.0 | 0.7 | 0.6 |
CVR (in %) | 20.7 | 81.4 | 68.2 | 77.3 | 22.9 | 77.5 | 74.3 | 33.2 |
Market definition
Definition of the Other Health Care market within the Care Products market
Market definition: Care Products > Health Care > Other Health Care The category Other Health Care includes the online trade of aromatherapy and relaxation products (e.g. essential oils, healing stones). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Aromatherapy and relaxation products (e.g. essential oils, healing stones)
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