Electronics market in Croatia

The Croatian Electronics eCommerce market is predicted to reach US$199.8 million by 2023 and accounts for 21.9% of the total eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.4%, resulting in a projected market volume of US$228.7 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Notebooks & Laptops market in Croatia

The Croatian Notebooks & Laptops eCommerce market is predicted to reach US$12.4 million by 2023 and accounts for 40.0% of the Computing eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.6%, resulting in a projected market volume of US$12.8 million by 2027. The Notebooks & Laptops eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Monitors, Other Computing, and Tablets.

eCommerce revenue development in the Notebooks & Laptops market in Croatia

in million US$

eCommerce revenue growth in the Notebooks & Laptops market in Croatia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 69.4 5.1 98.4 96.5 42.7 92.7 98.7 79.9

Online share

eCommerce online share of the total Notebooks & Laptops market in Croatia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Croatian Notebooks & Laptops retail market, the online share is 24.5% and will decrease by an average of 11.0% to 15.4% by 2027.

eCommerce online share of the total Notebooks & Laptops market in Croatia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 2.4% 70.1% 61.0% 34.0% 75.3% 60.1% 81.6% 47.0%

Market definition

Definition of the Notebooks & Laptops market within the Electronics market

Market definition: Electronics > Consumer Electronics > Computing > Notebooks & Laptops The category Notebooks & Laptops includes the online trade of laptops, notebooks, 2-in-1 convertible laptops, and more. This category does not cover desktop PCs, tablets or laptop accessories (e.g. cases, chargers, docking stations). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Laptops
  • Notebooks
  • 2-in-1 convertible laptops
  • Gaming laptops

Out-of-scope

  • Desktop PCs
  • Tablets
  • Laptop accessories (e.g. cases, chargers, docking stations)