Electronics market in Croatia

The Croatian Electronics eCommerce market is predicted to reach US$197.7 million by 2025 and accounts for 20.6% of the total eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 4.3%, resulting in a projected market volume of US$233.7 million by 2029. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the TV & Video market in Croatia

The Croatian TV & Video eCommerce market is predicted to reach US$16.2 million by 2025 and accounts for 12.5% of the Consumer Electronics eCommerce market in Croatia. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be -1.0%, resulting in a projected market volume of US$15.6 million by 2029. The TV & Video eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, and Telecommunications.

eCommerce revenue development in the TV & Video market in Croatia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the TV & Video market in Croatia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)34.467.953.431.87.093.278.020.0

Market definition

Definition of the TV & Video market within the Electronics market

Market definition: Electronics > Consumer Electronics > TV & Video The category TV & Video includes the online trade of TVs, digital/ streaming media players and blu-ray and dvd players and recorders. This category does not cover projectors and screens, streaming services or subscriptions or tv mounting and installation services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • TVs
  • Digital/ streaming media players
  • Blu-ray and DVD players and recorders

Out-of-scope

  • Projectors and screens
  • Streaming services or subscriptions
  • TV mounting and installation services

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