Electronics & Media market in Croatia

The Croatian Electronics & Media eCommerce market is predicted to reach US$505.4 million by 2023 and accounts for 34.3% of the total eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.2%, resulting in a projected market volume of US$744.2 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the TV, Radio & Multimedia market in Croatia

The Croatian TV, Radio & Multimedia eCommerce market is predicted to reach US$96.5 million by 2023 and accounts for 20.0% of the Consumer Electronics eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.0%, resulting in a projected market volume of US$141.1 million by 2027. The TV, Radio & Multimedia eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Computing, Other Consumer Electronics, TV Peripheral Devices, and Telephony.

eCommerce revenue development in the TV, Radio & Multimedia market in Croatia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV (in US$) 25.0 79.2 53.2 8.8 40.1 18.0 53.6 31.9
CVR (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV: Average Order Value CVR: Conversion Rate