Hobby & Leisure market in Hungary
The Hungarian Hobby & Leisure eCommerce market is predicted to reach US$701.1 million by 2023 and accounts for 25.5% of the total eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.7%, resulting in a projected market volume of US$979.2 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Audiobooks market in Hungary
The Hungarian Audiobooks eCommerce market is predicted to reach US$6.8 million by 2023 and accounts for 4.4% of the Books, eBooks & Audiobooks eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.2%, resulting in a projected market volume of US$8.3 million by 2027. The Audiobooks eCommerce market is a sub-market of the Books, eBooks & Audiobooks market. Further categories within the Books, eBooks & Audiobooks market are: Books, and eBooks.
eCommerce revenue development in the Audiobooks market in Hungary
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Audiobooks market in Hungary
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 7.0 | 94.9 | 54.4 | 54.2 | 28.0 | 55.6 | 87.4 | 40.7 |
| AOV (in US$) | 46.9 | 87.9 | 93.9 | 75.7 | 52.1 | 10.1 | 44.9 | 3.5 |
| CVR (in %) | 7.0 | 94.9 | 54.4 | 54.2 | 28.0 | 55.6 | 87.4 | 40.7 |
Market definition
Definition of the Audiobooks market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media > Books, eBooks & Audiobooks > Audiobooks The category Audiobooks includes the online trade of audiobooks (e.g. fiction audiobooks, educational and textbook audiobooks, novel audiobooks). This category does not cover books and ebooks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Audiobooks (e.g. fiction audiobooks, educational and textbook audiobooks, novel audiobooks)
Out-of-scope
- Books
- eBooks
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