Hobby & Leisure market in Hungary

Market development

eCommerce revenue development in the Musical Instruments market in Hungary

The Hungarian Musical Instruments eCommerce market is predicted to reach US$42.4 million by 2024 and accounts for 3.1% of the Hobby & Leisure eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.9%, resulting in a projected market volume of US$64.1 million by 2028. The Musical Instruments eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Musical Instruments market in Hungary

in million US$

eCommerce revenue growth in the Musical Instruments market in Hungary

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)57.81.858.746.99.636.289.611.2

Online share

eCommerce online share of the total Musical Instruments market in Hungary

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Hungarian Musical Instruments retail market, the online share is 8.8% and will increase by an average of 16.1% to 16.0% by 2028.

eCommerce online share of the total Musical Instruments market in Hungary

in %
20202021202220232024202520262027
Online share (in %)58.7%22.0%24.9%1.7%33.4%2.6%99.5%80.6%

Top stores

Top five Musical Instruments online stores in Hungary by net sales 2023

With sales in the Hungarian Musical Instruments market, thomann.de generated a revenue of US$8.4 million in 2023, which means it is the leading online store in this market. The Musical Instruments ranking of Hungary is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Musical Instruments market in Hungary in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Musical Instruments market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Musical Instruments The category Musical Instruments covers the sale of guitars, keyboards and pianos, drums and percussions, and more. This category does not cover music software and technology, instrument maintenance and repair or music lessons and educational resources. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Guitars
  • Keyboards and pianos
  • Drums and percussions
  • Wind instruments
  • String instruments
  • Electronic instruments
  • DJ equipment
  • Amplifiers and effects

Out-of-scope

  • Music software and technology
  • Instrument maintenance and repair
  • Music lessons and educational resources