Fashion market in Hungary

The Hungarian Fashion eCommerce market is predicted to reach US$512.4 million by 2023 and accounts for 18.6% of the total eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.3%, resulting in a projected market volume of US$843.7 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Eyewear market in Hungary

The Hungarian Eyewear eCommerce market is predicted to reach US$4.0 million by 2023 and accounts for 4.2% of the Bags & Accessories eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.8%, resulting in a projected market volume of US$5.2 million by 2027. The Eyewear eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Clothing Accessories & Other Clothes (children), Clothing Accessories & Other Clothes (men), Clothing Accessories & Other Clothes (women), Luggage & Bags, Luxury Leather Goods, Other Accessories, and Watches & Jewelry.

eCommerce revenue development in the Eyewear market in Hungary

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate

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