Fashion market in Hungary

Market development

eCommerce revenue development in the Other Apparel market in Hungary

The Hungarian Other Apparel eCommerce market is predicted to reach US$12.3 million by 2024 and accounts for 2.4% of the Apparel eCommerce market in Hungary. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -4.3%, resulting in a projected market volume of US$10.4 million by 2028. The Other Apparel eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the Other Apparel market in Hungary

in million US$

eCommerce revenue growth in the Other Apparel market in Hungary

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)96.448.949.088.114.088.754.645.6

Online share

eCommerce online share of the total Other Apparel market in Hungary

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Hungarian Other Apparel retail market, the online share is 21.4% and will increase by an average of 12.5% to 34.2% by 2028.

eCommerce online share of the total Other Apparel market in Hungary

in %
20202021202220232024202520262027
Online share (in %)1.9%37.3%72.4%63.8%42.4%67.6%33.9%3.5%

Market definition

Definition of the Other Apparel market within the Fashion market

Market definition: Fashion > Apparel > Other Apparel The category Other Apparel includes the online trade of maternity wear, wedding dresses, tracksuits, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Maternity wear
  • Wedding dresses
  • Tracksuits
  • Bikinis and swim shorts