Care Products market in Hungary

The Hungarian Care Products eCommerce market is predicted to reach US$376.9 million by 2024 and accounts for 8.4% of the total eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.6%, resulting in a projected market volume of US$505.4 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Pharmaceuticals market in Hungary

The Hungarian Other Pharmaceuticals eCommerce market is predicted to reach US$0.7 million by 2024 and accounts for 3.9% of the Pharmaceuticals eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.0%, resulting in a projected market volume of US$1.1 million by 2028. The Other Pharmaceuticals eCommerce market is a sub-market of the Pharmaceuticals market. Further categories within the Pharmaceuticals market are: OTC Drugs, and Prescription Drugs.

eCommerce revenue development in the Other Pharmaceuticals market in Hungary

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Pharmaceuticals market in Hungary

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)38.760.933.264.742.171.58.116.1

Online share

eCommerce online share of the total Other Pharmaceuticals market in Hungary

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Hungarian Other Pharmaceuticals retail market, the online share is 45.3% and will increase by an average of 10.7% to 68.1% by 2028.

eCommerce online share of the total Other Pharmaceuticals market in Hungary

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)97.3%85.3%60.8%95.5%41.3%48.6%7.9%86.1%

Market definition

Definition of the Other Pharmaceuticals market within the Care Products market

Market definition: Care Products > Health Care > Pharmaceuticals > Other Pharmaceuticals The category Other Pharmaceuticals includes the online trade of homeopathic remedies (e.g. arnica, nux vomica, chamomilla). This category does not cover perscription pharmaceuticals and otc pharmaceuticals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Homeopathic remedies (e.g. arnica, nux vomica, chamomilla)

Out-of-scope

  • Perscription pharmaceuticals
  • OTC pharmaceuticals

Market comparison

The Hungarian Other Pharmaceuticals market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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