Care Products market in Hungary
The Hungarian Care Products eCommerce market is predicted to reach US$259.1 million by 2023 and accounts for 9.4% of the total eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.0%, resulting in a projected market volume of US$327.5 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Protein Drinks & Bars market in Hungary
The Hungarian Protein Drinks & Bars eCommerce market is predicted to reach US$7.2 million by 2023 and accounts for 31.9% of the Nutrition eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.3%, resulting in a projected market volume of US$8.5 million by 2027. The Protein Drinks & Bars eCommerce market is a sub-market of the Nutrition market. Further categories within the Nutrition market are: Food Supplements, Health Teas, and Other Nutrition.
eCommerce revenue development in the Protein Drinks & Bars market in Hungary
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Protein Drinks & Bars market in Hungary
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 26.1 | 2.7 | 65.5 | 64.4 | 46.5 | 21.5 | 67.0 | 77.6 |
| AOV (in US$) | 63.4 | 12.7 | 43.7 | 60.3 | 1.9 | 31.1 | 62.8 | 82.8 |
| CVR (in %) | 26.1 | 2.7 | 65.5 | 64.4 | 46.5 | 21.5 | 67.0 | 77.6 |
Market definition
Definition of the Protein Drinks & Bars market within the Care Products market
Market definition: Care Products > Health Care > Nutrition > Protein Drinks & Bars The category Protein Drinks & Bars includes the online trade of protein drinks (e.g. ready-to-drink protein shakes, protein powders) and protein bars (e.g. protein snack bars, protein cookies, protein brownies). This category does not cover food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Protein drinks (e.g. ready-to-drink protein shakes, protein powders)
- Protein bars (e.g. protein snack bars, protein cookies, protein brownies)
Out-of-scope
- Food Supplements
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