Hobby & Leisure market in Indonesia

The Indonesian Hobby & Leisure eCommerce market is predicted to reach US$9,391.1 million by 2024 and accounts for 9.9% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.2%, resulting in a projected market volume of US$17,110.1 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Toys, Pet Supplies, Camping & Adventure, Musical Instruments, Bullion & Precious Metal, Flowers & Gifts, Other Hobby & Leisure, Smoking Supplies, and Erotic & Adult.

Market development

eCommerce revenue development in the Sports Equipment market in Indonesia

The Indonesian Sports Equipment eCommerce market is predicted to reach US$1,026.6 million by 2024 and accounts for 10.9% of the Hobby & Leisure eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.1%, resulting in a projected market volume of US$2,000.0 million by 2028. The Sports Equipment eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Sports Equipment market in Indonesia

in million US$

eCommerce revenue growth in the Sports Equipment market in Indonesia

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)94.788.870.924.11.022.85.856.0

Online share

eCommerce online share of the total Sports Equipment market in Indonesia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Indonesian Sports Equipment retail market, the online share is 15.8% and will increase by an average of 2.0% to 17.1% by 2028.

eCommerce online share of the total Sports Equipment market in Indonesia

in %
20202021202220232024202520262027
Online share (in %)54.6%86.8%27.6%89.5%54.3%65.7%64.4%15.6%

Top stores

Top five Sports Equipment online stores in Indonesia by net sales 2023

With sales in the Indonesian Sports Equipment market, blibli.com generated a revenue of US$16.5 million in 2023, which means it is the leading online store in this market. The Sports Equipment ranking of Indonesia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Sports Equipment market in Indonesia in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Sports Equipment market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment The category Sports Equipment includes the online trade of bicycle equipment, hunting equipment, weapons, and more. Online stores dedicated to the sale of activewear (e.g. joggers, tights, tricots), non-sport-specific footware (e.g. running shoes, tennis shoes, basketball shoes) or non-sport-specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps) are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bicycle equipment
  • Hunting equipment
  • Weapons
  • Fishing equipment
  • Fitness equipment
  • Team sports equipment
  • Sport-specific apparel, shoes and accessoires (e.g. soccer shoes, wetsuits, goalkeeper gloves)

Out-of-scope

  • Activewear (e.g. joggers, tights, tricots)
  • Non-sport specific footware (e.g. running shoes, tennis shoes, basketball shoes)
  • Non-sport specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps)
  • Fitness trackers