Hobby & Leisure market in Iceland
The Icelandic Hobby & Leisure eCommerce market is predicted to reach US$216.0 million by 2023 and accounts for 23.6% of the total eCommerce market in Iceland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.6%, resulting in a projected market volume of US$311.9 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Hobby & Leisure market in Iceland
The Icelandic Hobby & Leisure eCommerce market is predicted to reach US$216.0 million by 2023 and accounts for 23.6% of the total eCommerce market in Iceland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.6%, resulting in a projected market volume of US$311.9 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
eCommerce revenue development in the Hobby & Leisure market in Iceland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Hobby & Leisure market in Iceland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 73.3 | 24.2 | 50.7 | 7.6 | 3.5 | 52.5 | 52.6 | 84.3 |
AOV (in US$) | 0.2 | 0.8 | 0.7 | 0.3 | 0.5 | 0.3 | 0.6 | 0.5 |
CVR (in %) | 88.1 | 45.0 | 34.6 | 27.2 | 18.9 | 65.4 | 91.1 | 31.9 |
Top stores
Top five Hobby & Leisure online stores in Iceland by net sales 2022
With sales in the Icelandic Hobby & Leisure market, elko.is generated a revenue of US$4.8 million in 2022, which means it is the leading online store in this market. The Hobby & Leisure ranking of Iceland is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Hobby & Leisure market in Iceland in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
Filtered revenue / share
eCommerce net sales refer to the year 2022
|
Global revenue
eCommerce net sales refer to the year 2022
|
Growth
eCommerce net sales growth refers to 2022/2021
| |
---|---|---|---|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
US$470.0m
3.9% | US$1,190.0m | 33.6% | |
US$430.0m
20.6% | US$2,122.0m | 18.0% | |
US$370.0m
20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Hobby & Leisure market
Market definition: Hobby & Leisure The category Hobby & Leisure includes the digital B2C sale of various products, such as media, pet supplies, sports equipment, and more. Not part of the category are DIY building materials, consumer electronics (e.g. game consoles, gaming laptops, gaming PCs) or personalized and customized items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Media
- Pet supplies
- Toy and games
- Sports equipment
- Camping & adventure
- Stationery, crafts & art supplies
- Erotic & adult
- Bullion & precious metal
- Flowers & gifts
- Musical instruments
- Smoking supplies
Out-of-scope
- DIY building materials
- Consumer electronics (e.g. game consoles, gaming laptops, gaming PCs)
- Personalized and customized items
- Workshops and other services
Select sub-category