Hobby & Leisure market in Iceland

The Icelandic Hobby & Leisure eCommerce market is predicted to reach US$233.2 million by 2025 and accounts for 25.7% of the total eCommerce market in Iceland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 5.5%, resulting in a projected market volume of US$288.5 million by 2029. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Monthly revenues

Monthly eCommerce revenues in the Icelandic Smoking Supplies market

The monthly eCommerce revenue of the Icelandic Smoking Supplies market was US$0 million in February 2025. This refers to a growth of -16.6% compared to January 2025. Within the last 12 months, the monthly revenue share was the highest in December 2024 with 10.8% of the total 2024 revenue of the Icelandic Smoking Supplies market and the lowest in May 2024 with 7.0% of the total 2024 revenue.

Revenue Last Month

US$0.2m

The eCommerce revenue fell by 16.6% from January 2025 to February 2025.

02-2025-16.6%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20251-20252-20253-20254-20255-20256-20257-20258-20259-202510-202511-2025
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)18.559.836.434.593.473.212.182.098.541.553.347.1

Market development

eCommerce revenue development in the Smoking Supplies market in Iceland

The Icelandic Smoking Supplies eCommerce market is predicted to reach US$2.3 million by 2025 and accounts for 1.0% of the Hobby & Leisure eCommerce market in Iceland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 0.4%, resulting in a projected market volume of US$2.4 million by 2029. The Smoking Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Smoking Supplies market in Iceland

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Smoking Supplies market in Iceland

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)57.593.255.628.03.353.710.458.9

Online share

eCommerce online share of the total Smoking Supplies market in Iceland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Icelandic Smoking Supplies retail market, the online share is 14.6% and will increase by an average of 7.4% to 19.4% by 2029.

eCommerce online share of the total Smoking Supplies market in Iceland

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)92.1%18.5%82.2%49.4%32.4%45.3%29.5%96.0%

Market definition

Definition of the Smoking Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Smoking Supplies The category Smoking Supplies encompasses the commercial (B2C) sale of tobacco (e.g. smoking blends, e-liquids), smoking devices (e.g. pipes, vaporizers, vaping pens, water pipes) and smoking supplies (e.g. rolling papers, filters, ashtrays, grinders, cigar and cigarette cases). Not covered are smoking cessation products (e.g. nicotine gum, nicotine patches, nicotine lozenges). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tobacco (e.g. smoking blends, E-Liquids)
  • Smoking devices (e.g. pipes, vaporizers, vaping pens, water pipes)
  • Smoking supplies (e.g. rolling papers, filters, ashtrays, grinders, cigar and cigarette cases)

Out-of-scope

  • Smoking cessation products (e.g. nicotine gum, nicotine patches, nicotine lozenges)