Grocery market in Italy
The Italian Grocery eCommerce market is predicted to reach US$2,721.6 million by 2023 and accounts for 7.2% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.2%, resulting in a projected market volume of US$3,596.9 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Coffee market in Italy
The Italian Coffee eCommerce market is predicted to reach US$87.1 million by 2023 and accounts for 56.3% of the Hot Drinks eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.6%, resulting in a projected market volume of US$125.7 million by 2027. The Coffee eCommerce market is a sub-market of the Hot Drinks market. Further categories within the Hot Drinks market are: Teas & Other Hot Drinks.
eCommerce revenue development in the Coffee market in Italy
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Coffee market in Italy
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 2.6 | 27.6 | 2.6 | 42.3 | 83.7 | 76.6 | 32.3 | 17.9 |
| AOV (in US$) | 0.1 | 0.4 | 0.3 | 0.1 | 0.3 | 0.6 | 0.3 | 0.2 |
| CVR (in %) | 27.9 | 67.2 | 27.9 | 0.6 | 44.1 | 40.6 | 81.2 | 86.9 |
Market definition
Definition of the Coffee market within the Grocery market
Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Hot Drinks > Coffee The category Coffee includes the online trade of coffee beans (e.g. whole beans, ground coffee) and single-serve coffee containers (e.g. coffee capsules, instant coffee). This category does not cover coffee flavors and additions (e.g. creamers and milk alternatives, sweeteners, flavors). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Coffee beans (e.g. whole beans, ground coffee)
- Single-serve coffee containers (e.g. coffee capsules, instant coffee)
Out-of-scope
- Coffee flavors and additions (e.g. creamers and milk alternatives, sweeteners, flavors)
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